What Every Business Can Learn from the Most Iconic Band in History

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

By cultivating a dedicated, active community, collaborating with their audience to co- create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

This new and revised edition—written by marketing gurus and lifelong Deadheads Brian Halligan (HubSpot co-founder) and David Meerman Scott (author of 12 books including The New Rules of Marketing and PR) and with a foreword from Bill Walton—Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business.

Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

"I’ve been waiting for a book like this for a long time… Like all the best teachers, this book inspires you to do your own thinking in your own way and I found it enlightening and liberating." ―Simon Woodroffe, Financial Times

"... a well-written and sprightly little book. If you learn these lessons, you will have a better company and you will have a better life...." ―Geoff Travis, Management Today